My Role — Designer
Designed over 150 bespoke typographic lockups and a hardcover Dictionary for Fitbit’s 2022 "What’s Strong With You?" campaign. Partnering with a research agency, we gathered responses from people across the UK and Europe on what their defination of strength is, which I translated into custom typographic designs. The finished book also served as an on set prop in the hero campaign film to prompt the cast, with their handwritten responses incorporated back into the final publication.