My Role — Creative Lead
Creative Lead on Zalando’s AW25 social campaign featuring Uma Thurman and PinkPantheress. I bridged ATL strategy with social execution, concepting and art directing a range of paid and organic assets in both short and long form anchored by the "What do I wear..." tagline. Partnered with AI technologists on set to weave a unique fruit and vegetable theme into the content, then led full post-production across copywriting, edit briefs, and color grading.
Social Director — Saskia Clausen
Producer — Cecilia Russolo
Senior Creative — Slyvia Chakati