My Role — Creative Lead
Creative Lead on Zalando’s Holiday25 Social Campaign, managing the delivery of over 100 paid and organic social assets. Partnered closely with the ATL agency to translate the core campaign concept into a cohesive social ecosystem. Led the project from ideation through on-set production and full post-production, collaborating directly with styling and prop teams to maximize creative impact on set. Handled all copywriting, edit briefs, color grading, and multiple asset cutdowns for the seasonal rollout.
Social Director — Saskia Clausen
Photographer — Jordan Core
Producer — Cecilia Russolo
Creative Director — Dan Fryer