My Role — Creative Lead
Creative Lead on Zalando’s SS25 social campaign starring Sarah Jessica Parker and Mahmood. I led the social creative across both paid and organic channels, translating the global "What do I wear..." tagline into short-form, social-first video assets and longer-form talent interviews. Following the shoot, I ran post-production from start to finish, handling campaign copy, edit briefs, and color grading for the final rollout.
Social Director — Arthur Covat
Senior Creative — Sylvia Chalkiti